Being a Digital Nomad, I am asked what I do for a living several times a day. I respond with "I'm a marketing consultant", I can see a literal gaze come over their faces. So here, let me define what it is I actually do.
A marketing consultant works with companies to create and implement marketing strategies. These strategies are centered on the core of the business and what services and products they offer. A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out. They will then follow the plan through, and work to execute and implement the marketing strategy. They will monitor results, tweak as necessary and ensure that the companies get the best results from their marketing efforts.
A marketing consultant will be skilled and knowledgeable in consumer behavior and marketing process. It includes having the ability to identify the companies target market and position their product or service offering in a way that will interest consumers and make them want to buy.
A great marketing consultant will be able to not only think creatively but analytically. They must be able to not only be creative but to be able to gain results from that creativity. I specialize in specific areas of marketing such as:
Social Media Marketing
Direct Response Marketing
Marketing consultants often run their businesses and work independently or with your marketing team. They are skilled in marketing, business, communications, and psychology.
There are times that a company seeks to outsource their marketing efforts. Often, when a company does this, they seek out marketing consultants.
Outsourcing to a marketing consultant allows a company to put more focus on product development and overall operations. A marketing consultant can help to bring in specialized skills and expertise as well as provide an external perspective and viewpoint.
With that being said selecting the right marketing consultant is crucial. A consultant must understand your business, your marketing requirements and understand your growth goals. They need to be able to share with you notable achievements and successes that correlate with the goals you are trying to achieve.
A successful marketing consultant usually has education in marketing or experience in marketing previous to their consultant career. In addition to general education or experience a marketing consultant must be well-versed in the following:
Social media marketing and social media marketing platforms
Search engine marketing and search engine optimization
Image and brand awareness
Consumer behavior and customer psychology
In short, I love technology, networking, and helping people. This is why I love what I do! If you are feeling overwhelmed by marketing or perhaps your current strategies aren't working, let's have a conversation. I'd love to learn more about your goals and aspirations!
Connect with me @klucreative on IG or send me an email firstname.lastname@example.org